Why Privacy-First Analytics Matter in 2026

The web has a tracking problem. Every website visit triggers dozens of cookies, trackers, and data collection scripts. Users are bombarded with consent banners they don't read, and their data flows to companies they've never heard of.

The consent banner problem

GDPR requires informed consent for tracking cookies. But studies show that most users click "Accept all" just to dismiss the banner — not because they've made an informed choice. The result: consent banners create friction without actually protecting privacy.

A better approach

What if analytics didn't need cookies at all? What if you could understand your traffic without collecting personal data?

That's the idea behind Fairlytics. Our privacy pipeline works like this:

1. IP address → We derive the country code in-memory, then immediately discard the IP. It never reaches the database.
2. User-Agent → We parse it to "Chrome / macOS / Desktop", then discard the raw string.
3. Page URL → We strip query parameters and only store the path.
4. Referrer → We truncate to just the domain.

The result: useful analytics without storing data that can identify any individual visitor.

No cookies means no consent banner

Because Fairlytics doesn't use cookies, and our data pipeline is designed to avoid collecting personally identifiable information, websites using Fairlytics generally do not need a cookie consent banner under GDPR or ePrivacy rules. Your visitors get a cleaner experience, and compliance becomes much simpler. We also honor both Do Not Track (DNT) and Global Privacy Control (GPC) signals, respecting visitor preferences across all jurisdictions.

Get started

Fairlytics is free for up to 10,000 page views per month. Create your account and add one line of code to start tracking — the privacy-respecting way.